Why Feed Raw?

Raw feeding is vital for dogs, cats and ferrets because it is their natural diet. It’s what they would eat in the wild. What other animal on planet earth gets a sensitive stomach, has food allergies, skin infections, ear infections, kidney and liver disease, poor dental health, etc from eating its natural diet? None… we hear you say!

How we help our clients to understand the importance of feeding raw is by simply sticking to the facts. The facts about why it makes sense to feed raw to our pets. Take a look at our selection below:

The Biology

Evolution has provided dogs, cats and ferrets with incredibly strong and powerful jaws, equipped with teeth that are designed to rip, crush and tear bones and chunks of meat. They’re not designed to eat biscuits. 

A toy dog can produce 200 pounds of pressure per square inch of their mouth, a mastiff can produce 2000 pounds of pressure per square inch. Some breeds have jaw muscles that are 1 inch thick.

Health Benefits

Better dental health (especially on the BARF diet), far healthier coat, clearer eyes with less 'gunk' and cleaner ears are just some of the health benefits.  

On raw food dogs will drink far less water, putting less pressure on their liver and kidneys. We’re always amazed when we look after dogs that are fed biscuit about how much water they drink. No wonder so many dogs suffer with kidney and liver problems later in life.


Dogs don’t produce serotonin naturally like we do, so they have to get it from their food. With processed foods dogs just don’t get the serotonin that they need. Serotonin boosts contentment and focus in dogs, so when fed raw they get everything they need to become calm and balanced.

When on BARF dogs produce more endorphins due to the mechanical action of chewing. When dogs chew, they release dopamine - so if your dog is stressed, anxious or aggressive giving them whole bones and carcasses to chew down sends them into a state of calmness. The reason why stressed dogs chew things their owners go out is because the chewing calms them down. They’re essentially self-medicating.


We're excited to welcome you to our raw food shop, located in Winnersh, Reading, supplying raw food for your furry friends, as well as natural dried treats. Inspired from Ryan's experience as a Dog Trainer, who has helped train and care for hundreds of dogs with behaviour and health problems. Ryan has seen first hand how diet really does play such a huge part in the behaviour of our four legged friends.


As well as raw food, we also stock equipment that benefits your dogs behaviour & training, such as lead and collars. 

With allocated parking, why not come in and talk to Ryan & the team to find out more about how you can improve your dogs diet, or how to transform your dogs behaviour through simple techniques. 


We would love to see you! 

Visit Us:

Stablecroft, Greenacres Lane, Winnersh, Reading, RG41 5HD


Opening Hours: 

Mon -Fri: 9am - 5pm,

Sat: 10am - 2pm, Sun: closed


Contact Us:

Tel: 0118 978 0229

Email: info@stablecroft.org

Starting out right.

When transitioning your dog onto raw, regardless of their age, we would advise starting slowly. It’s very important to prepare your dog’s gut for the transition onto a fresh, raw diet.

Probiotics are fantastic for gut health and for getting your dog’s stomach ready to transition from a processed/kibble based diet to a fresh, raw diet. Specifically, Kefir is a great probiotic and contains lots of lovely healthy bacteria to set your dog up well.

These healthy bacteria also need feeding so it’s a good idea to add in some fresh fruit & veggies too (organic if possible).

You can add some of the following things in very small amounts (1-2tbsp in total, and feed a range of the different colours):

Asparagus, courgette, cabbage (red or white), red pepper, broccoli, artichoke, okra, cauliflower, kale, dandelion leaves, pumpkin, butternut squash, raspberries, apple, blueberries, blackberries, pomegranate, guava, banana, mango, pear, orange & pineapple.

There’s two ways to transition, cold turkey. A straight switch starting off In the morning with raw and no mixing.

The other way is too slowly transition over 10 days. Mixing 1/10th raw to 9/10th’s kibble (or normal food). We take each individual pet and work out what’s best for them. After all you know them best. 


Week 1  - White Meat & Bone

At this stage we recommend chicken mince with around 10% bone.

White meat options include chicken, rabbit, quail, turkey etc. These can be difficult to balance at the start if you’re not using our recommended product, although this might be necessary if your dog has allergies. Introducing your dog to raw white meat proteins will be easiest on their digestive tract.

This should be timed with kefir. Include 1 tablespoon per 10kg (ish).


Also include the veggies mentioned above.

If need be, slippery elm bark and/or digestive enzymes can be added during this stage.

Once your dog is having consistently firm stools for one week, move onto week 2.



Week 2&3  - Tripe With White Meat & Bone

At this stage we recommend adding tripe whilst keeping 90% and 10% bone, no offal.

Continue with the kefir and veggies these weeks too. Stools should be formed, and not loose.

Week 4  - White Meat, Bone & 5% Liver

Organ meat is rich and can cause diarrhoea which is why we only advise introducing 5% at this stage.


Aim for 85% meat, 10% bone & 5% liver.

If your dog’s stool is loose and dark, reduce the amount of liver until it stabilises, then slowly work back up.

You may find you need to temporarily increase the amount of daily bone content. Some dogs handle the addition of organs very well, others take time!

Continue with kefir and veggies at this stage too.

Week 5  - Introducing Red Meat

By week 5, you should have introduced a couple of white meat proteins and tripe, and offal. However, a raw diet requires variation and red meat has nutrients that just aren’t found in white meat.

Once your dog is having consistently firm stools with the addition of a red meat, continue to increase variation and proteins.

At this stage you will be feeding 80-10-10. Just like last week, decrease the amount of second secreting organ if your dog’s stool loosens (or becomes explosive), then slowly work back up.


Once your dog is having consistently firm stools (dark, firm stools are okay), then continue on.

At this point, you’re probably a Certified Poop Inspector. Congratulations! Keep up the good work. You know what to do – if something in this step triggered a bout of loose stool, dial it back. Feed a little less organ, or add a smaller amount of that second red meat.

How Much Should You Feed?


These guidelines are for puppies up to an age of approximately 9-12 months. For large breed puppies, they can be used up to 24 months.

Because young dogs are constantly growing, they need a higher percentage of food than adult dogs. The easiest way to work out how much to feed your puppy is to feed a percentage of its body weight.

As a guideline, we’d suggest:

Age                       Percentage (per day)


8-12 weeks             10-8%

12-16 weeks            8-6%   


16-24 weeks           6-5%

24-32 weeks           5%

32+ weeks             4%

36 + weeks            3-4%


These percentages are a guide. It’s important to regularly weigh your puppy and keep a record of their weight so you can increase/decrease their food as and when necessary.


Adult Dogs

As a general rule, adult dogs should be fed around 2-4% of their ideal adult weight depending on activity levels.

Senior Dogs

For senior dogs, we’d recommend feeding approximately 1-3% of their ideal adult weight.

We also highly recommends that you join the Holistic Dog Care Facebook Group. It’s a brilliant group for discussing all aspects of fresh feeding.

Our Raw Feeding Guide
Everyone has their own way.. this is what we found best.
Contact Details


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Greenacres Lane, Reading
07710 593112 - 0118 978 0229
Licence #AB0005 - Licenced unde the Animal Boarding Establishments Act 1963 - Wokingham Borough Council.